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ZitZot: Internet pirates buy 10 times more music than others

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Piracy may be the bane of the music industry but according to a new study, it may also be its engine. A report from the BI Norwegian School of Management has found that those who download music illegally are also 10 times more likely to pay for songs than those who don’t.

Everybody knows that music sales have continued to fall in recent years, and that filesharing is usually blamed. We are made to imagine legions of internet criminals, their fingers on track-pads, downloading songs via BitTorrent and never paying for anything. One of the only bits of good news amid this doom and gloom is the steady rise in digital music sales. Millions of internet do-gooders, their fingers on track-pads, who pay for songs they like – purchasing them from Amazon or iTunes Music Store. And yet according to Professor Anne-Britt Gran’s new research, these two groups may be the same.

Comments (57)

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  1. bulleh
    May 5th, 2009 | 09:17

    i download some. buy some.

  2. InFaDeLiTy
    May 5th, 2009 | 09:20

    Glad you used the article I sent ya :D

  3. BloodWatch
    May 5th, 2009 | 09:21

    Proof to the RIAA that they are killing the music industry!

    ~BW

  4. Flamesizzle
    May 5th, 2009 | 09:45

    To be honest I haven't paid for a piece of music for roughly the last 5 years -For myself-.

    I buy vinyl all the time for my Dj friend and I will often buy cd's for someone's birthday.

    So whilst I might not buy any music for myself I am still putting money into the industry by buying it for other people.. who (generally speaking) Wouldn't/can't Download music themselves.

  5. Respect-My-Authority
    May 5th, 2009 | 09:46

    Yeah, no kidding…unfortunately this won't keep the RIAA from going after pirates, because they still make money from the ones they prosecute. I myself download music all the time, but I buy a lot of music too. Just got done spending about $25 worth on iTunes about a week ago, and spent about $7 on songs at Amazon just yesterday. I think it's more that people just aren't as interested in buying music as they used to be…even if that means they have to go without altogether. I know alot of people that just listen to the radio, in their car, on their PC, on their phone, or just listen through YouTube, or a site similar. Lots of sites that stream music for free so why buy music? I still buy music, especially when it's an artist I like, or something I downloaded that I feel was good enough to pay for. A lot of times I just download CDs for free because they come out in advance, but then I pay for them when they come out. I'm prime target for that article because I can name about ten of my friends that don't pirate music that spend less money on music per month then me. And a couple don't even spend $1 per year…

  6. xxx
    May 5th, 2009 | 09:46

    Where is In Treatment?

  7. Charax
    May 5th, 2009 | 09:54

    10 times more likely to buy music doesn't mean they buy ten times more music…

    Epic Probability Fail

  8. mightye
    May 5th, 2009 | 10:06

    Of course music downloaders are also more likely to buy music, because they are interested in music.

    But the majority of music lovers prefer free downloads, and/or are more selective with their cash these days.

    Thus giving you decline in sales. But stop all the illegal downloading and there will be little increase in legal sales.

  9. BLEDAR
    May 5th, 2009 | 10:07

    WOW AMAZING ARTICLES .AND VERY TRUTH . THANKS RLSLOG FOR EVERYTHING

    http://officialtech.com/

  10. het
    May 5th, 2009 | 10:09

    hehe cmon now, this is such a bull research to pretend piracy doesnt affect the industry negatively ;p

    im all for piracy but lets not be p4ssies about it, we damage the industry….and for some of us, thats another reason to do it ;)

    i download all my music, never bought a single cd in 8 years.

  11. I Don't Even
    May 5th, 2009 | 10:23

    I download all of my music and occasionally buy a CD or two if there's no other way for me to get a good digital copy. I encourage the bands I like by buying tickets to their shows and buying merch from them. That way, the greedy labels don't to steal my money and I get to donate to those who deserve it.

  12. jharek
    May 5th, 2009 | 10:27

    music tends to be overvalued and overpriced, its a dime-a-dozen , ten-to-the-penny, oversaturated market, a billion new bands every week it seems. the laws of economics dictates the price of music should be dirt cheap, so RIAA and record labels only have themselves to blame for charging so much for so long. Given a choice, people will seek out a cheaper (free even) alternative.

    'the industry' should have adapted to emerging technologies and new revenue streams a long time ago, instead of fighting piracy with lawsuits , it should have made it redundant with more competitive products and pricing.

    It's a little hard to have any sympathy for the labels, let alone the 'artists' when we are bombarded with images of their wealth and status , mtv cribs etc .. all while they are crying over lost revenue

  13. dym
    May 5th, 2009 | 10:30

    every study has a purpose, let's not overrate this

    last time I bought music was back in 1998 or so. most popular music is junk, if I want good music, I have to download it. Nobody can expect me to spend an afternoon searching for something if I can get it in a matter of minutes online.
    I will not pay for music (and movie) downloads ever, if it's not CONSIDERABLY cheaper than in stores.

  14. Eviljon
    May 5th, 2009 | 10:30

    I buy maybe 6-7 albums a month, download around another 12, but i don't have the money to buy everything i want, so i don't think i'm hurting anyone.

  15. TALe
    May 5th, 2009 | 10:32
  16. QuadrupelQ
    May 5th, 2009 | 10:42

    I haven't bought any music of movies since I have broadband (for about 3 years now). Why buy when I can get it for free? To 'support' the artists? Please…

    Now games, that is a different story. If a game is really good, I buy it. You can make a game your own, something you can't do with music or a movie.

    This study is just another one-sided piece of garbage. No point in using it to make a point, because it's biased. Both pro- and against-studies are always biased. Make up your own life and live it. For me that's download, download, download!

  17. Shhhh
    May 5th, 2009 | 10:42

    "
    10 times more likely to buy music doesn't mean they buy ten times more music…

    Epic Probability Fail
    "

    True that.

  18. djdat
    May 5th, 2009 | 11:18

    Personally I would'nt buy anything from itunes because of the unreliability of ipods. If your pod packs up,You can't move your itunes tracks to a new ipod,oh no,You lose all of what you bought.

    So thanks apple, But no thanks. I'll stick to CD's and MP3's.

  19. Yuuji
    May 5th, 2009 | 11:22

    I download the music to know if it's worth buying, then pay for the ones I like, piracy is basically another form of advertisement.

  20. bigbawz
    May 5th, 2009 | 11:24

    Perhaps I'm in the minority here but since I got broadband 6 years ago I haven't spent a penny on music. To be fair I only download mainstream music by "artists" who have plenty of money anyway, not up-and-coming bands. Not that it makes it OK but my conscience is a bit clearer.
    If CD's were a fair price when they became popular 20 odd yrs ago, then piracy might not have become such a widespread phenomenon. The greedy production companies are to blame yet again!
    And if a band I like can be bothered touring in my area then I'll pay (usually through the nose) to go and see them…AC/DC next month wooohoo!

  21. marktd
    May 5th, 2009 | 11:25

    on the movie side of things – turns out wolverine made more than the first 2 x-men flicks in first weekend release .
    looks like the studios fuss over the workprint was for nothing

  22. peter p
    May 5th, 2009 | 11:29

    This is a claim.
    Then again, there's proof in form of controlled research which proves that this is not correct.

    Besides, it is not even legal to download copyrighted material if you don't own it already, so whether or not it could be true in Norway, it would still be a crime regardless of the person buying or not.

  23. Cusoutri
    May 5th, 2009 | 11:33

    I don't buy music, it all goes on pot and video games. FTW.

  24. duh
    May 5th, 2009 | 11:35

    DUH!!

    So the industry can now stop pumping money in comerce and in law suits!!

    FOOLS!

  25. Tone
    May 5th, 2009 | 12:13

    Don't know anyone who has bought music since 1998. Even an english sheep-shagger I know who came over to Australia doesn't. That attention seeking english limey thinks hee's hard by buying pot. English limey jokes.

  26. kih_oskh
    May 5th, 2009 | 12:19

    All this is very subjective and based on "likely".. similar as wen a pirate is asked to pay for every download of some file, cuz all the people who downloaded it were "likely" to buy it.. Is that fair? No. Is piracy fair? No. Its just to each his own. Just a thought – imagine how many DRM/CD Protection companies wud lose out if one fine day piracy suddenly . . . stopped!! ;)

  27. sushibo
    May 5th, 2009 | 12:23

    Yapp, that's true.
    I download a lot of music/iso and to be honest, every month some of my salary goes to buy videogames or good music. By download I 'try', as nowadays the market is full of crap, so a very valuable stuff is kinda hard to get and by trying before purchase I know that the product will be satisfying.

    In the Middle Ages you had to marry an unknown wife, haven't seen before and tried being together, but not today in more civilized society ;]

  28. flamesizzle
    May 5th, 2009 | 12:40

    Also. A great program nobody seems to know about is Spotify. It lets you leagally stream basically any music track, then caches it so that if you want to listen to it again it will play straight off the bat next time. You can make playlists, listen to full albums etc. only catch is that you listen to one ad every 5 or 10 songs.

    Spotify <– its an epic program

  29. polle
    May 5th, 2009 | 12:55

    Just thought it was all pretty obvious; What nr.8 said…

  30. ago
    May 5th, 2009 | 13:18

    For me it's simple.
    As a consumer i have the right to test the product before buying it, right?
    Bacause I don't listen to mainstream music I can't do that by listening to radio or listening to a CD in a music store…so i download it.
    If I like it – I buy it, if the store doesn't have it, and it often doesn't, I order it. Simple as that.
    And with P2P i have a chance to hear things I would never even known about.

  31. Transcendent
    May 5th, 2009 | 13:31

    Maybe people who buy music 10 times more than others are more prone to piracy?

    Statistics are funny.

  32. air_joey
    May 5th, 2009 | 13:50

    For me i think it is time that the music industry should change their strategies in selling music and make use of the current system like torrents and P2P to make profit. Im sure they can do something to make the system profitable. Rather than catching the pirates.

    Things change from a vinyl disc to magnetic tapes, from magnetic tape to optical discs and now the digital world.

    One good example is youtube.

    I do beleive that pirates are making profits to these new media.

    I for myself is wondering how do these p2p providers and pirates survive even being cornered by RIAA.

    I do hope that most of us are more than willing to pay for things that we like or want.

    For those who do not want to pay and worst for those are making profit by downloading for free. Shame on you!
    These are the kind whom i can label theif.

    I beleive most of us download music or other media for our own personal use.

  33. barsqueezo
    May 5th, 2009 | 14:07

    The reason I quit buying cds is because they're overpriced. One day I just realized I'd spent hundreds of dollars on music I barely even listen to anymore. Even itunes and similar services are overpriced. 1 dollar per song is too much, but I'd buy cds/albums in stores all the time if they cost 5 bucks, and if songs were like 25 cents on itunes.

  34. wat
    May 5th, 2009 | 14:22

    I don't like the idea of buying a new CD then finding out it sucked balls and regret wasting 20 euros that i should have used for food since I'm a student.

    I download, if i love it, i buy it. I have tons of DVD and CD collections, same stuff that i have also downloaded.

  35. NinjaGaijin
    May 5th, 2009 | 15:07

    ONLY PURCHASE LOSSLESS DIGITAL MEDIA. FLAC/WAV. DON'T PAY FOR LOSSY COMPRESSION!!

    You get no physical product. There is practically no cost involved with the selling of these items to you. Only pay for full quality!

  36. Nova
    May 5th, 2009 | 15:17

    I totally agree with jharek.
    I'm not going to line the pockets of already rich spoiled brats. The best music is created by people who have a passion for making music not making money. Piracy doesn't hurt true artists it only hurts greedy corporations. Burn in hell RIAA!

  37. Bobb
    May 5th, 2009 | 15:19

    Good try guys! That site you want us to visit has a virus on it. here is what Google says about http://www.zitzot.com – The website at http://www.zitzot.com contains elements from the site media.brajeshwar.com, which appears to host malware – software that can hurt your computer or otherwise operate without your consent. -

  38. scorp
    May 5th, 2009 | 15:48

    true, i downloaded around 5000 songs, in the same time, i bought more than 300 hundred audio cds over few years im online.

  39. audioboy
    May 5th, 2009 | 15:59

    mp3 quality sucks a fat one, but its a good way to "try before you buy" with a CD, especially if the album is junk and you'll never listen to it again anyway.

    Music should be like most other products, you get a free test drive and decide if you wanna splash the cash.

  40. Robert De Niro
    May 5th, 2009 | 16:03

    I have downloaded hundreds of albums. At the same time I own hundreds of CD's. I either download an album because I already own it and can't be bothered to rip it, or to test it out. If it's good enough to buy, I'll buy, if not then I won't. Nobody is losing out. I don't think this is how the majority act though. I imagine most pirates don't purchase 90% of what they download.

  41. rohamis
    May 5th, 2009 | 16:30

    I often buy what I download. Not always, but for what I really like.

  42. Noodles
    May 5th, 2009 | 18:00

    When I download something that I like, I usually end up buying it.
    But I know a lot of people that never buy any CD's, DVD's or whatever…

  43. Abe
    May 5th, 2009 | 18:01

    I'll never buy MP3's online. I download music illegally, and if I like it enough I'll go out and buy a physical copy (preferably vinyl if available)

    Other than "supporting" artists, I don't see the point in paying the same price for an inferior product (MP3s) when you can get a CD/record with artwork, liner notes, etc.

  44. Mr Logic
    May 5th, 2009 | 18:07

    I bought cds in the 80's and 90's at rip off prices. Well now it's our turn to get something back. I don't buy music anymore – but will pay high prices to see an artist. £90 for two Depeche Mode tickets? I have downloaded everything that they have made, so I don't mind paying to see them. As for itunes: Meh!

  45. asdasd
    May 5th, 2009 | 19:40

    Support RIAA – download twice as much!

  46. TheDLoader4U
    May 5th, 2009 | 20:02

    I'm not one of those people I haven't bought music,movies,software,magazines(pdf)since 2003. I only buy hardware to utilize my downloads.

  47. Schuffee
    May 5th, 2009 | 20:32

    The quality of music has gone down like 99% since 2000. And they blame piracy. I aint gonna pay sh4t for just a good chorus.

  48. Igor H
    May 5th, 2009 | 20:34

    Hello to everybody,i personaly download from megaupload and rapidshare everything.But if i had money,and if the prices were 50 or 25% less i would buy games,music and movies.But i must say if i like something i recommend others to buy it,sometimes even i buy.If there werent warez i would not even buy or reccomend nobody to buy something because i havent tested the product.

  49. Leera
    May 5th, 2009 | 20:39

    I like to try before I buy. Downloading anything doesn't mean I won't buy it. It just means I want to see if it's worth buying it first. There have been plenty of times where I liked something enough to buy a real CD or DVD. There are an equal amount of times where I hated something so much, I was glad I didn't buy it. But seeing as how I would have returned it, downloading really doesn't make that much difference there. It's just more convenient.

  50. fred
    May 5th, 2009 | 21:01

    @18

    You can move stuff to a new ipod, moron.

  51. Peter P
    May 5th, 2009 | 22:10

    #30:

    It's not that simple.

    You do NOT have the right to "test" music before buying. You can ask the store to play you a sample. Or play one off the net (one of those 30-sec ones).

    You MUST pay before playing.

    If you don't like it then, you can always regret the purchase. In most civilized countries we have the right to return a product if it is not satisfactory.

    Once again, bad excuse for stealing.

  52. AntiPiraceyisaJoke
    May 5th, 2009 | 22:16

    Hi well i never buy a music cd or DVD why would I the actors singers gets like 1$ from every sale. and the companies charge 30-40$ a copy.
    I will personally make it a life goal to provide as much warez and pirated music and dvds as i can.
    I hate those big greedy Ball licking companies.

    and one who against piracy (shut up you freaking lil babies im sorry i didnt buy your extremely over prices goods so you can buy a ivory and gold back scratcher) SHOVE IT HARD

    COME ON STOP US PIRATES JUST TRY TO STOP US YOU SNIVELING SH1T BAG SCUM OF THE EARTH I HATE USE ALL.

  53. samsam43
    May 6th, 2009 | 00:29

    @23 ..you rock dude!

    yeah.. ihavnt bought a single cd album b4 i was hooked from downloading..now, i download and buy the legal ones for my collections… just rip it and beat it for my car,ipod,phone,psp etc.. at least its real fresh 320kbps mp3s :)

  54. mrtee
    May 6th, 2009 | 00:56

    i got broadband about 2yrs ago. before that i didnt buy much music or movies, but since then i have bought loads of stuff.iv come accross stuff i would of never heard about. musicians iv liked, and then gone to the stores too buy more of there music, same for movies. if its by a director iv come to like, i will go out and find more of the things they have done, for me downloading has increased the amount of the things i will watch or listen to,the knock on effect i buy more than i ever did before.

  55. yobigc99
    May 6th, 2009 | 01:36

    Makes sense, people who download are into their music. I haven't spent a cent on an album in the last 4 years, but I do buy CD's as presents and I go to a concert at least every 1.5 months. So I am pumping a lot of money into the industry, just not into the RIAA's pocket

  56. Peter
    May 6th, 2009 | 12:30

    Always when you buy music. You support RIAA, MPAA, IFPI financial. Shorter you give money to RIAA, MPAA, IFPI. If you want see those 3 go down, don't give them any money. Don't ever buy always download free. You save much money and RIAA,MPAA,IFPI got much less money to lobby and bribe politicians and new copyright laws. I have not bought music in 15 years and I will never buy and pay for music. When RIAA, MPAA, IFPI are dead I might start buy but not before.

  57. Braunson
    May 7th, 2009 | 12:56

    Rather then buy more music, I end up buying more of their murch which is in most cases more money then the CD's them selves. So in the end I'm spending more then if I was to buy the CD's. I don't even think I've bought any music in the last 6 years but I've boughten tons of merch.

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