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Yahoo buys Maven, online video company

Posted on 13.02.2008 at 17:15 in Tech News by Martin

In a funny coincidence with today’s post about maVen’s leader running away from police, Yahoo acquired the same-titled company according to recent news. Yahoo has acquired Maven Networks for US$160 million in a deal that will help the search provider boost its video advertising capabilities. Media companies including Fox Infrastructure, CBS Sports, Sony BMG use Maven’s platform to manage, distribute and earn advertising revenue from their online video content. The platform includes an advertising insertion engine as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.

Yahoo Tuesday said it plans to contribute its display advertising sales force and technologies to Maven’s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search and display ads through Yahoo, which believes that video is a fast growing segment of the online ad market. Maven has become a wholly-owned subsidiary of Yahoo, which has established a Cambridge, Massachusetts, office with the acquisition. I hope this won’t mean a new wave in video advertising, which is quite annoying…

Source: CIO

Comments (12)

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  1. pdawg
    February 13th, 2008 | 17:24

    maybe now msft will raise offer to 31.01?

  2. olaf
    February 13th, 2008 | 17:26

    …is that why he went on the lam? He had to close the deal first? LMAO@U!

  3. wally
    February 13th, 2008 | 17:53

    Wow, 2 unrelated posts with the name “maven” in one day. Neat! :D

  4. alreadydotcom
    February 13th, 2008 | 18:33

    tripped me out as well

  5. Ex-taxpayer
    February 13th, 2008 | 18:37

    Spam is tasty

  6. thc
    February 13th, 2008 | 19:09

    i really don’t see the relation to the scene in this article….. spam it is ^^

  7. DukeNuke
    February 13th, 2008 | 19:59

    Martin you fcking idiot. Stop making pathetic little ‘tech news’ posts and get a fckin life u d!ckhead

  8. MrsX
    February 13th, 2008 | 20:09

    “I hope this won’t mean a new wave in video advertising, which is quite annoying…”
    Just as annoying as the EPL video advertising I just got from this site you know where you have to wait before you can press “Skip Ad”… that too is “quite annoying”

  9. UGLY
    February 13th, 2008 | 22:19

    @7 STFU!!

  10. Mike
    February 13th, 2008 | 23:37

    @7

    Sir, you are a douchebag. Martin, keep up the good work.

  11. maVen
    February 14th, 2008 | 08:18

    Woo-hoo got money 4 good lawyers AND my own island!!!
    Think I might buy me a cinema n get Ts’ing
    Cammers get in free, if u don’t bring a cam with u $12.50 ticket
    4 gig flash memory avalible in the lobby. lol

  12. gonzalez
    February 14th, 2008 | 14:46

    maVen ?

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