The Naming Book: 5 Steps to Creating Brand and Product Names that Sell-P2P
NAME YOUR BUSINESS.
TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
Set clear goals for your name and brand before you start
Craft a brainstorming list based on your business mission
Build a brand unique to you by creating your own word
Find the balance between “cool” and clear
Narrow down your list of names with five easy tests

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell-P2P
English | 2020 | ISBN-13 : 978-1599186665 | 180 Pages | EPUB | 6.17 MB
Download: ( NITROFLARE ) | ( RAPIDGATOR )

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