The Future of Branding by Rajendra K. Srivastava-P2P
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.


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The Future of Branding by Rajendra K. Srivastava-P2P
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