Strategic Rethinking: Connecting Local-global Business Models-P2P
Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new business models. This edited volume spread across fourteen distinguished articles aims at bringing together rich discussions on global-local convergence in reference to emerging markets. The impact on business-to-business and business-to-consumers imperatives, global-local convergence, and vice-versa effects that are driving the national economy are discussed through conceptual and empirical research papers.

Strategic Rethinking: Connecting Local-global Business Models-P2P
2020 | ISBN-10: 1536168351 | 298 pages | PDF | 4.39 MB
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Strategic Rethinking: Connecting Local-global Business Models-P2P
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