Starbucks to give away free iTunes downloads
A great deal between the most popular cafe company and number one seller of online songs has been announced. For 37 straight days beginning next week, Starbucks will give away free iTunes music downloads, including songs by Bob Dylan, Joni Mitchell and Paul McCartney, to kick off a new partnership between the coffee titan and Apple Inc. Up to 1.5 million daily giveaways will begin Oct. 2 and run through Nov. 7 at more than 10,000 company-owned and licensed U.S. stores, Starbucks said. When the promotion ends, Starbucks expects to have given away more than 50 million songs.
Ken Lombard, president of Starbucks, said the artists and record labels are providing the music for the promotion, which is “not costing us anything.” The deal is expected to drive traffic to Starbucks and Apple’s iTunes store, where customers can buy additional tracks after sampling various artists. With single songs costing 99 cents apiece on the iTunes store, the giveaway is valued at roughly $50 million. Lombard said the partnership would help Starbucks, which last year put its Hear Music catalog on iTunes, become more of a destination for coffee and music lovers. Starbucks has increased its promotion of music and other media, such as books and movies, as a way to differentiate itself from rivals McDonald’s and Dunkin’ Donuts, which have peeled away customers with lower-priced coffee drinks. It’s a nice idea to have a great coffee and listen to some fine tunes for free…
Source: TG Daily, SPI
Comments(10)
Who gives a shit???
I don’t care…
As long as torrent-warez sites are ok then i’ll download for free!
muahahaaa!!!
I believe you get free iTunes downloads with every 6 pack of Coca Cola or something. At least you do here in The Netherlands.
Why starbucks don’t sell frappe here in Greece???
Frappe is the No1 coffee product here in Greece…
http://en.wikipedia.org/wiki/Greek_frapp%C3%A9_coffee
starbucks sucks anyway
Frappe looks like poo in a cup and this is good news for EMOs we it is for emo’s within the UK
Never been in a Starbucks and never used an iPod.
Surely I will die a horrible death and go to shitty hell (which is worse than normal hell).
starbucks sucks and so does iTunes
starbucks: “coffee titans”??? i think not. corporate whores, more like. too bad they can’t get ANYTHING right. idiots. go local. don’t support shit like this. great. now i’m all riled up.
Never trust anyone who serves coffee in a paper cup. That’s how much they they think of their customers.
It may be a good marketing tool. But the fact is I chuckle whenever I read or see companies giving away what’s already free. I agree with CUPPOKID. For as much as they charge for their java, I’d like a real mug!