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Researching UX: Analytics by Luke Hay-P2P

Understanding is at the heart of good UX
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative evidence in the form of analytics.
This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. By the end of this book, you’ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an “analytics first” approach to your UX projects.

Researching UX: Analytics by Luke Hay  -P2P
English | 178   pages | ePUB | 4  MB
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