Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers-P2P
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers-P2P
English | 2021 | ISBN-13 : 978-1400223954 | 240 Pages | True EPUB | 1.43 MB
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers-P2P
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