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MTV launches own social network

Viacom today launched a new social networking site under the MTV name, with the distinctive characteristic of being devoted to youth activism. ThinkMTV.com today moved out of beta and is open to the public. Though it may be tough to compete against giants like Facebook and Myspace, MTV is taking a different approach to set itself apart from the basic friend-connecting style of the existing sites. ThinkMTV will be a place for users to meet and discuss political and economic issues. MTV’s “Think” brand is used to promote awareness for things like the power of the youth vote.

At its core, ThinkMTV.com will be a social networking platform just like countless other sites. MTV hopes its core message will be heard, though, and will bring something different to the table. The Think platform creates an umbrella to be able to talk about a number of issues at a time,” said MTV president Christina Norman in a Reuters interview. ThinkMTV.com has received funding from the Bill & Melinda Gates Foundation, the Case Foundation (set up by AOL founder Steve Case), and a couple other charitable groups. The new site launches in the middle of the most widely discussed early presidential campaign in history. The elections will be a major part of the site, according to MTV. Who doesn’t have a profile at at least 10 social networks sucks, that’s the message…

Source: TGD

Comments (15)

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  1. Tiny1234
    September 21st, 2007 | 12:54

    Most of the people who watch MTV have absolutely no idea how politics or the political process works. They’d rather watch Paris Hilton and the rest of the celebrities. I for one will never goto this site. Good luck to them though

  2. YeahRight
    September 21st, 2007 | 13:50

    Awww… MTV’s pretending to matter, isn’t that cute!

    The power of the youth vote? Puhlease, don’t make the AARP (or your local equivalent) laugh. ‘Youth’ and ‘Vote’ go together about as well as ‘MTV’ and ‘Thought’, neither happen, nor is capable of happening (the former due to dearth of numbers, if nothing else, the latter due to decades of accumulated idiocy), in sufficient quantity to matter to anyone.

  3. Chris
    September 21st, 2007 | 14:00

    television? how’s that working? someone gimme their IP.

    ;)

  4. Emm
    September 21st, 2007 | 14:28

    3, you need to get out some more!

  5. EoN
    September 21st, 2007 | 14:31

    ‘MTV hopes its core message will be heard, though, and will bring something different to the table.’

    MTV core message is airing mindless shows with the occasional videoclip by well payed music industry pushed artists.
    And what social matter are they talking about?
    Person A not getting along with person B in ‘The Real World’ or how to break every bone in your body with another ‘Don’t do this at home but we’ll show you how too’ show?
    Or are they going to tackle real life social problems like unlawful elected presidents. The lack of any social support systems for the public. The absence of a decent health care system so not only the rich can get a good and healthy life.
    Because with the latter they will turn into a dull tv-station that nobody will watch and with the former you aren’t talking about any social issues but petty self centered shows.
    No…This is just another ‘Get on the bandwagon as social problems are hot to sell you more crap.’
    With a remark like this ‘Who doesn’t have a profile at at least 10 social networks sucks’ you are already pissing a lot of people of who are actually doing something to improve the world but don’t care about having a profile at any social network.

  6. J
    September 21st, 2007 | 14:46

    MTV is hypocritical, but that doesn’t mean companies should stop trying to get youth interested in voting and in politics. People need to stop thinking all younger adults are idiots. A lot are, but most deserve more credit than adults give them.

  7. Postman
    September 21st, 2007 | 15:51

    I think you schouldn’t underestimate the power of MTV. If they are really serious about this, they can use their influence to stirr up shit. I’d bet if MTV would put political commercials on, they could change politics more than CNN.

  8. Larry "Bathroom" Craig
    September 21st, 2007 | 17:21

    Ah great

    Another tool that will create a generation of soft emo hippie brats.MTV is a tumor that need to be eradicated from this planet.

  9. Jose
    September 21st, 2007 | 17:26

    Why the f**k would you post this then?
    Do you want people to sign up.. How Gay.

  10. Willy
    September 21st, 2007 | 17:41

    MTV is only promoting left agenda…total propaganda racemixing shit. I bet you 1000kr that MTV will ban all right wing groups and users. I use these social networking sites to check on girls that are interested for me…if they have any black or muslim “friends”, it let me know they are shit to not waste time on.

  11. daremes
    September 21st, 2007 | 18:11

    MTV sucks…they don’t support any important artists.

  12. sh0
    September 21st, 2007 | 23:30

    The more *dummier* people are the more prone to manipulation they are. It’s easier to eat already *well* prepared mind shit than think on our own, that’s the aim – create a fully adjustable society ;)

  13. speedy11131
    September 22nd, 2007 | 02:44

    How many fucking social networking sites do we need?

    FUCKING ENOUGH ALREADY!!

    Youth activism in MTV = PARTAY!!!!! (or yo momma jokes, or “so much liek DRAMA!!!”)

  14. Robere
    September 30th, 2007 | 06:53

    Great news, MTV

  15. Jay Thompson
    October 1st, 2007 | 21:51

    Hello,

    My name is Jay with Panthera Interactive. Panthera is an online marketing company based in Las Vegas, NV that specializes in performance-based advertising. The reason for my inquiry is I’m interested in talking with someone from your company about a potential Business Development opportunity. At Panthera, we have many clients that are looking to reach the “Social Networking” communities and when I came across your website I thought there would be a good fit. This could be a great opportunity for you to be able to monetize on your website traffic/membership. Please have someone contact me at their earliest convenience so we can discuss.

    Thanks for your time and I look forward to the possibility of working with you. If you are interested in signing up right away and seeing all the available campaigns, below is a link for your convenience.

    http://partners.pantheranetwork.com/signup/CD652

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    Manager of Publisher Recruitment
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    Tel: 702.202.4740
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    Email: jay@pantherainteractive.com
    Web: http://www.pantheranetwork.com

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