Microsoft sold one million Zunes
Robbie Bach, president of Microsoft’s Entertainment and Devices Division, confirmed in an interview with the San Francisco Chronicle that the company has cleared the million mark. While he said that “a little over a million Zunes” translate into a 10% market share in the category of hard-disk-based digital audio players, Bach conceded that it wasn’t quite an “overwhelming” start: “I’m not going to pretend it’s some gigantic move,” he told the Chronicle.
However, Microsoft did reach its initial goal outlined last December by former VP Bryan Lee. At the time, Lee considered one million Zunes within a nine-month timeframe as potentially “awesome”. Compared to its rival, Apple’s iPod, Zune in fact appears to have done reasonably well: It took the iPod nearly two years to reach the one-million milestone. But, in fairness, the iPod launched in a time (2001) when the portable MP3 player was a toy for geeks and the market opportunity was hardly more than a niche. Microsoft, on the other side, launched Zune in a booming market and, in this perspective, a million sold devices suddenly do not look that “awesome” anymore. Zune has been in the market for 193 days (November 14, 2006 to May 25, 2007) in the U.S. market – which translates into about 5200 Zunes sold per day. About 30,000 stores in the U.S. are currently selling the player, which means that, on average, each store sold about 33 Zunes during this 193 day period – or one Zune every six days. Anyway, it’s still far away from promised iPod killer…
Comments(10)
I was planning on getting one… Since they cracked the DRM on the wireless file transfer this thing is way better then any iPod currently available and if more people would have it this could lead to massive filesharing on the most mainstream level ever. Pretty cool actually, but the thing is that the very name “iPod” has gained so much popularity with the mainstream public that it’s kinda hard/impossible to make an iPod killer. Even if someone made a 10 dollar iPod killer with all of iPod’s features and more nobody would want it because people want fuckin’ iPod’s… Ugh.
Are rlslog working properly? Sometimes I get a FEDORA TEST CORE PAGE or NOT ALLOWED TO VIEW THIS PAGE and sometimes rlslog works fine?!?!
ipod originally was more something that companies bought their employees as leaving gifts, they took a while to get going where at the zune is so late to the show that everyone already has something similar and knows all about them.
The zune doesn’t appeal at all and to be honest as i already have a working mp3 player and don’t fancy wasting my money on replacing something that isn’t broken and does basically the same job.
Fine for me and it’s my homepage…
chipp is basicly right. who buys this? not me. I have winamp and also a car stereo. (WOW!)
aXXo I know what you mean I had the same problem like an hour ago or so.
Kevin’s right I know people who bought an iPod just because it’s an iPod.There’s a lot of better MP3 players out there.
IPOD for me bcoz of its interface…
There already are plenty of mp3 players much better then iPods and with more features, check out the ones made by Cowon — they have the second best customer satisfaction in the States and while that doesn`t say much (it`s the States, after all
), they really do make awesome players.
Features shmeatures. I like my toys to be lickable. *hugs iPod.
wonder if “sold” really means “shipped” like it usually does. saw zune players sitting on the 80% off shelf at the CompUSA closing sale. almost bought one to scavenge parts, but could be bothered standing in line behind the guy buying the actual shelving units next to the zunes.