Marketing Analytics: Essential Tools for Data-Driven Decisions-P2P
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital
conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven
Decisions, which updates and expands on the earlier book as we enter the 2020s. As they
illustrate, big data analytics is the engine that drives marketing, providing a forward-looking,
predictive perspective for marketing decision-making.

Marketing Analytics: Essential Tools for Data-Driven Decisions-P2P
English | 2021 | ISBN-13 : 978-0813945156 | 313 Pages | True PDF| 7.5 MB
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Marketing Analytics: Essential Tools for Data-Driven Decisions-P2P
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