Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints and Diagrams 2nd Edition-P2P
Customers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint the causes of these problems because they’re too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints and Diagrams 2nd Edition-P2P
English | 2021 | ISBN-13: 978-1492076636 | 436 pages | True PDF | 66.52 MB
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