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LonelyGirl15 starts $5M company

Remember the Web series Lonelygirl15? Protagonist “Bree” might have gotten killed off, but the team that created her wants to go places. On Thursday, Lonelygirl15 brains Miles Beckett and Greg Goodfried–who also created a British spin-off called KateModern–announced the launch of their new “social entertainment” production company, Eqal. Previously, their company’s name had been a bit more of a mouthful: LG15 Studios/Telegraph Ave. Productions. Along with its debut, Eqal has announced $5 million in Series A venture funding in a round led by Spark Capital, with contributions from notable investors, including Silicon Valley veteran Ron Conway and serial entrepreneur Marc Andreessen.

Pronounced “equal,” Eqal aims to work with both independent content creators and big media companies to produce “shows where the community built around the property is as important as the characters within it.” Indeed, Lonelygirl15 gained a massive cult following on YouTube and MySpace.com, due in part to the fact that many viewers were convinced that ‘Bree’ was a real 16-year-old video blogger. Bree was outed as actress Jessica Rose in September 2006, but the show continued; Beckett and Goodfried went on to debut KateModern on social network Bebo.

Source: Cnet, Techtree 

Comments (23)

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  1. jACk
    April 18th, 2008 | 10:10

    WoooooHHHHHHH!!!

  2. mrquiteaguy
    April 18th, 2008 | 10:25

    I thought it was a mean trick when i found out she wasn’t real.
    Just for fooling ppl,I hope their business dont succeed.
    It made me cynical about the internet :(

  3. therapix
    April 18th, 2008 | 10:26

    She’s hot and succesful

  4. berkut
    April 18th, 2008 | 10:29

    5mil? Got to love people who have money to burn… After people figured out that lonelygirl was an actress hired for a form of “viral marketing”, then she became another “starwars kid” of the internet. Now, it was just a matter of time before her production crew tried to cash in on the negative publicity they have generated. :)

  5. The_Voice
    April 18th, 2008 | 10:30

    Not alot of content on here the last few days. Unless you really…really like t.v shows.

  6. nivroeg
    April 18th, 2008 | 10:31

    it wasn’t real?? there’s fake stuff on the internet? omg..i’ve been fooled all these years…

  7. The_Voice
    April 18th, 2008 | 10:39

    I’ve been clicking on a fart button banner trying to win a PS3 for days! I’t makes me wonder why I haven’t won already.

  8. john dykes
    April 18th, 2008 | 10:55

    @6
    yeah i was devastated as well. i never thought that youtube could be a platform for commercial exploitation.

  9. Paul
    April 18th, 2008 | 11:59

    I WAS DISGUSTED ! ! !
    IT’S SO MEAN TO EXPLOIT LITTLE STUPIDAS$ KIDS!!!

  10. Mechanism
    April 18th, 2008 | 12:06

    @Paul
    its just a YouTube video blog show for now, but i guess as they expanded the company, they start something new.. anyways.

  11. Hayley
    April 18th, 2008 | 13:01

    As if! I love LG15 its brilliantly made. So glad you picked up on the Creators ‘EQUAL’ company.

  12. LordSnot
    April 18th, 2008 | 13:55

    Call me when she does porn.

  13. n
    April 18th, 2008 | 14:36

    I enjoyed the LG15 series in the beginning. It didn’t matter if she was real or not, Proving Science Wrong was brilliant.

  14. n00b with attitude
    April 18th, 2008 | 16:03

    wtf? LonelyGirl15 is a male to female transsexual

  15. yes
    April 18th, 2008 | 16:16

    links, anyone?

  16. pee pants
    April 18th, 2008 | 16:44

    The Lonleygirl15 fiasco is absolute proof that human beings are ever in search for something to cling to in hopes of making the miserable lives we’ve created for ourselves just a bit easier to swallow, knowing we brought it upon one another.

  17. *Hottie Alert*
    April 18th, 2008 | 16:50

    Wanna see Jessica Rose in action? WATCH GREEK! (first half of the season)

  18. skyrine
    April 18th, 2008 | 16:51

    Call me when she does porn.

  19. sfg
    April 18th, 2008 | 19:41

    w00t links pls :D

  20. yomomma
    April 18th, 2008 | 20:06

    @ 18 rofl, i second that request

  21. TiMMy
    April 18th, 2008 | 20:11

    @ 20,18.

    oh…. i third that request

  22. PIČKINdim
    April 19th, 2008 | 00:42
  23. pissonyourparade
    April 19th, 2008 | 02:49

    not that hot and flat.. I see this new business failing til she gets somne boobs or a boob job with some Double D’s.

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