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Imeem’s free music deal with Universal

The beleaguered music industry is beginning to show more enthusiasm for free, advertising-supported business models. The latest sign: Universal Music Group has agreed to provide its songs to online social network imeem. Imeem now boasts deals with all four major record companies, including Sony BMG Music Entertainment, Warner Music Group and EMI Group, all of which have already inked deals with the social network. It’s a sharp turnaround from earlier this year, when none of the majors were willing to sign on to imeem’s new ad-supported interactive service. In fact, Warner sued imeem, arguing that by allowing its members to upload and share MP3s of Warner music, it was infringing on its copyrights.

But in July, Warner dropped its suit and struck a partnership with imeem under which the major label allowed free, full-song streaming of its music in exchange for a cut of imeem’s advertising revenue. Sony-BMG Music reached a similar deal with imeem in September, followed by EMI in October and now Universal. A source familiar with the Universal pact said the label is also receiving a small payment each time one of its songs is streamed. Fueling the shift is the music industry’s continuing struggle with sliding sales of compact discs, which still account for the vast majority of their recorded-music sales. Revenue from paid music downloads continues to grow, but isn’t close to making up the difference. Imeem claims to have 19 million users; deals with major labels and leading independent music companies will help it grow that audience further. Finally some good news.

Source: Forbes, eweek

Comments (5)

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  1. XXX Ell Greco Loco XXX
    December 10th, 2007 | 19:13

    FU*K THE FIRST
    ONES :p LOL
    where are the movieees???

  2. nobodybuyscdsnomore
    December 10th, 2007 | 19:14

    haha die riaa greedy bums

  3. nobodybuyscdsnomore
    December 10th, 2007 | 19:17

    so warner needs a cut from some obscure website..because they dont have enough pennies and they need a few more. greedy ass bums

  4. Some_Random_Dude
    December 10th, 2007 | 19:19

    about time these dumb asses coporation washed my hair balls
    bandwidth = money mmmkay

  5. hackzy
    December 10th, 2007 | 22:01

    now waiting for universal, warner bros, sony and others to make the same available for movies. i wish R5 movies would come out in HD :D

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