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How To Create Products Customers Love by Marty Cagan-P2P

Why do some products make the leap to greatness while others do not?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.
- How do you decide which product opportunities to pursue?
- How do you get evidence that the product you are going to ask your engineering team to build will be successful?
- How do you identify the minimal possible product that will be successful?
- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
- How can you adapt Agile methods for commercial product environments?

Inspired: How To Create Products Customers Love by Marty Cagan -P2P
English | 242 pages | ePUB | 434 KB
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    February 27th, 2017 | 14:12
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    February 27th, 2017 | 14:12
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    February 27th, 2017 | 15:37

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