GQ (originally Gentlemen’s Quarterly) is an American monthly men’s magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. Gentlemen’s Quarterly was launched in 1931 in the United States as Apparel Arts, a men’s fashion magazine for the clothing trade, aimed primarily at wholesale buyers and retail sellers. Initially it had a very limited print run and was aimed solely at industry insiders to enable them to give advice to their customers. The popularity of the magazine amongst retail customers, who often took the magazine from the retailers, spurred the creation of Esquire magazine in 1933. GQ’s STYLE MANUAL.