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Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture (Studies in United States Culture)-P2P

The phrase “dude food” likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything.

But there is much more to the phenomenon of dude food than what’s on the plate. Emily J. H. Contois’s provocative book begins with the dude himself—a man who retains a degree of masculine privilege but doesn’t meet traditional standards of economic and social success or manly self-control. In the Great Recession’s aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys.

Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture (Studies in United States Culture)-P2P
English | October 2nd, 2020 | ISBN: 1469660741 | 208 pages | True EPUB | 9.97 MB
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