Digital Marketing Analytics: In Theory And In Practice, 2nd Edition-P2P
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today’s digital world.
Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It’s a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book, now in its Second Edition, is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

Digital Marketing Analytics: In Theory And In Practice, 2nd Edition-P2P
English | 2020 | ISBN-13 : 979-8686359451 | 276 Pages | PDF, EPUB, AZW3 | 46.03 MB
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Digital Marketing Analytics: In Theory And In Practice, 2nd Edition-P2P
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