Consumer Behaviour by Robert East-P2P
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

Consumer Behaviour: Applications in Marketing (3rd edition) by Robert East, Jaywant Singh, Malcolm Wright, and Marc Vanhuele -P2P
English | 366 pages | ePUB | 12.8 MB
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