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Guerrilla Publishing by Derek Murphy-P2P

Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. This is actually, far easier than you’d think.

Guerrilla Publishing: Revolutionary Book Marketing Strategies by Derek Murphy -P2P
English | 100 pages | ePUB | 2.9 MB
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The Innovation Illusion by Fredrik Erixon-P2P

Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story.
With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity.

The Innovation Illusion: How So Little Is Created by So Many Working So Hard by Fredrik Erixon & Bjorn Weigel-P2P
English | 312 pages | ePUB | 1.5 MB
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Cultural Traditions in Thailand by Molly Aloian -P2P

Thailand’s culture is a blending of the Buddhist religion and ancient traditions passed down through centuries. This interesting book describes how influences from surrounding countries such as India, China, Cambodia, and others in southeast Asia have helped to develop many of the colorful festivals celebrated today. Young readers will also learn how the Thai people celebrate family occasions.

Cultural Traditions in Thailand (Cultural Traditions in My World) by Molly Aloian -P2P
English | 32 pages | PDF | 6.6 MB
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The Fish Market by Lee van der Voo-P2P

Gulf Wild ― the first seafood brand in America to trace each fish from the sea to the table ― emerged after grouper, the star of fried fish sandwiches, fell off menus due to overfishing. The brand was born when the government privatized the rights to fish to fix the problem. Through traceability, Gulf Wild has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the white tablecloth.
But the property rights that saved grouper also shifted control of the fish from public to private, forever changing the relationship between wild seafood and the people that eat it.
Aboard fishing vessels from Alaska to Maine, inside restaurants of top chefs, and from the halls of Congress, in The Fish Market, journalist Lee van der Voo tells the story of the people and places left behind in this era of ocean privatization―a trend that now controls more than half of American seafood. Following seafood money from U.S. docks to Wall Street, she explains the methods that investors, equity firms, and seafood landlords have used to capture the upside of the sustainable seafood movement, and why many people believe in them. She also goes behind the scenes of the Slow Fish movement―among holdouts against privatization of the sea― to show why they argue consumers don’t have to buy sustainability from Wall Street, or choose between the environment and their fisherman.

The Fish Market: Inside the Big-Money Battle for the Ocean and Your Dinner Plate by Lee van der Voo  -P2P
English | 288 pages | ePUB | 2.8 MB
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Introduction to Classical Chinese Philosophy by Bryan W. Van Norden -P2P

This book is an introduction in the very best sense of the word. It provides the beginner with an accurate, sophisticated, yet accessible account, and offers new insights and challenging perspectives to those who have more specialized knowledge. Focusing on the period in Chinese philosophy that is surely most easily approachable and perhaps is most important, it ranges over of rich set of competing options. It also, with admirable self-consciousness, presents a number of daring attempts to relate those options to philosophical figures and movements from the West. I recommend it very highly.–Lee H. Yearley, Walter Y. Evans-Wentz Professor, Religious Studies, Stanford University

Introduction to Classical Chinese Philosophy by Bryan W. Van Norden  -P2P
English | 289 pages | ePUB | 1.1 MB
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Grace Trail by Anne Barry Jolles-P2P

No matter who you are, no matter what you’ve been through, Grace Trail® will connect where you are now with where you want to go.
You can walk the trail anywhere, anytime, with anyone by just showing up and asking the questions shared in this book. Created by acclaimed life coach Anne Barry Jolles in 2012 to help her cope with the worry of having a son in combat in Afghanistan, Grace Trail has guided thousands of people to begin a simple conversation around joy, hope and resiliency.
Plymouth, MA is the site of the original, beloved path, but it is not the only one. Grace Trail can be walked anywhere, from the comfort of the reader’s kitchen to the office or any outdoor spot. Filled with easy to implement ideas, inspirational anecdotes, humor, compassion and realistic optimism, this book offers readers practical, immediate tools to take “5 Steps Toward Your Best Life.®”
By asking and reflecting on key questions about the five components of GRACE – Gratitude, Release, Acceptance, Challenge and Embrace – you will find that you are walking off your worries and accessing hope. Move toward the life you were meant to live with Grace Trail.
Grace Trail is the Trail that leads you back to you.

Grace Trail: Find Your Footing and Move Toward the Life You Were Meant to Live by Anne Barry Jolles  -P2P
English | 158 pages | ePUB , MOBI , AZW3 | 282 KB
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Nice and F.A.T. by Renita Brannan, Monica Hannan-P2P

Have you been on diet after diet, only to find yourself “fatter”? Do you ever sabotage your health goals trying to be “nice” saying yes when you really mean no?
Do you feel selfish when you take time to care for yourself? Do you blame having children or your age for your slow metabolism?
Do you secretly wish you had more willpower?
Are you ready to turn your body into a fat burning machine?
If your answer is “yes,” get ready to cut the yo-yo diet string forever. It’s time to stop counting calories and start counting on God’s truth. This book will help you to renew your mind and body. Find out how health and fitness expert Renita Brannan teaches television anchor Monica Hannan how to lose weight, get fit and turn back the clock on aging…while leaning on the teachings of Jesus Christ. “We can do all things through Christ who strengthens us!”

 

Nice and F.A.T. by Renita Brannan, Monica Hannan -P2P
English | 123 pages | ePUB | 282 KB
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