Brand Positioning: Connecting Marketing Strategy and Communications-P2P
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Brand Positioning: Connecting Marketing Strategy and Communications-P2P
English | 2020 | ISBN: 036725011X | 263 Pages | PDF | 9 MB
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Brand Positioning: Connecting Marketing Strategy and Communications-P2P
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