Apple goes Green(peace)
Apple chief executive Steve Jobs has publicly signalled his desire to make Apple “greener” in a dramatic policy shift for a company that is known for playing its cards very close to its chest. Under pressure from environmental campaign groups such as Greenpeace, Mr Jobs announced that the company had been taking steps to remove toxic chemicals from its computers and iPods. Mr Jobs claimed yesterday that Apple was ahead of most of its competitors in the removal of harmful substances and the recycling of unwanted products. Like other companies pushing their green credentials, including Marks & Spencer, Apple is clearly keen to capitalise on the growing trend for consumers to consider environmental factors when buying products. Shortly after Mr Jobs spoke out, a new “Greener Apple” logo appeared on Apple’s homepage.
Apple’s future plans include removing arsenic in displays by the end of 2008. By the same date it will stop using polyvinyl chloride (PVC) and brominated flame retardants (BFRs). Both PVC and BFRs are considered hazardous because they do not break down when disposed of and can accumulate in body tissue and cause a variety of health problems. It also said it would start using LED backlighting for displays instead of mercury “when technically and economically feasible”. The green group pointed out that Apple’s pledge not to dump returned gadgets and computers in Asia and India only applied to US customers. It called on Apple to offer a global takeback and recycling service. It’s kinda funny to see Greanpeace members accusing Apple from not being “green” enough, while there are hundreds of other mostly Asian companies which absolutely don’t care about such things…
Comments(13)
good
About time!!
Of the big electronic companies Apple is the worst polluter. Everybody else does better than them in Greenpeace’s “Guide to Greener Electronics Ranking”, many of them asian.
http://www.greenpeace.org/international/campaigns/toxics/electronics/how-the-companies-line-up
Apple sucks….almost as bad as Sony. I hate those fuckers.
http://www.thebestpageintheuniverse.net/c.cgi?u=macs_cant
nice links
hahahaha, good link dude!
Thanks guys (if you were talking to me)….I do what I can!
Great link Max!
Apple is their image, without it they have absolutely nothing that one can’t get better and cheaper somewhere else. That’s why the self appointed green police are going after Apple, they’re vulnerable in a way few electronic companies are. What, tell people that Asian computer manufacturers pollute? Wow, there’s a newsflash, now hand my my Acer. But convince the Birkenstock wearing, latte sipping dweebs that make up 99% of Apple’s pitiful market that Apple is in fact a company like any other rather than the saints they ludicrously paint themselves as and Apple would dry up and blow away faster than you can say “It’s the SEC on line 1, Mr. Jobs!”.
g a y …. gay.. gaaayyyyyy. I have a couple apples, but PCs are better… most people that loves apples are fags. if apple really cared, they would quit building their shit in china.
they could give 2 shits about being green for the sake of being green , its all about another green, money
screw $pple and those moronic cultists that are their users.
$pple is just another ***sucking corporation, not something to be worshipped.
they are even more monopolistic than $icrosoft and their products are full of DRM and vendor lock-in(tosh).
but point this out to their gang of cultists and they’ll shout you down quicker than you can say DRMintosh.
that’s what I think….
http://www.youtube.com/watch?v=bExK98Xf0mQ
too bad you only want to focus on just the evils of ms and not all the other evils done by other corporations.
you’re only half way there.
keep going.