Hollywood and the federal government have partnered to create updated and even more annoying anti-piracy warnings that will be included in new home-release DVDs and Blu-ray discs beginning this week, the government said Tuesday. The new warnings now have three scary logos intended to deter those who might violate copyright law by making a back-up copy, ripping a movie to a tablet-friendly file, uploading it to a peer-to-peer network or make illegal copies to send to military service members in Iraq.
The original logo has been included since 2004 on the Motion Picture Association of America members’ movies, with the now-famous FBI tough-talking “anti-piracy warning label” which cautions customers who legitimately purchased a movie about the criminal penalties for copyright infringement. Added alongside the FBI’s logo in the new version, however, is a Homeland Security Investigations “special agent” badge. That reflects the agency’s new power, handed down in 2008, to seize web domains engaged in infringing activity under the same forfeiture laws used to seize property like houses, cars and boats allegedly tied to illegal activity such as drug running or gambling.
What’s more, as an added bonus that’s even better than a James Cameron director commentary, movie fans will be treated with a second annoying screen (above) touting the National Intellectual Property Center. That screen, like the others, presumably will be made unskippable during viewing. The warning says, “Piracy is not a victimless crime. For more information on how digital theft harms the economy, please visit www.iprcenter.gov.” The center’s logo is tough, too, with a hawk clenching a banner that reads “Protection Is Our Trademark”.